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Hinrichsen joins GENEX Beef teamRon-Hinrichsen-GENEX.jpg

SHAWANO, Wisconsin — GENEX announces Ron Hinrichsen, Westmoreland, Kansas, as the cooperative’s Director of Beef Sales and Marketing. In this role, Hinrichsen will lead the beef sales and service team in providing cattle producers across the United States with science-based beef genetics and chute-side reproductive service.

“I am excited for this new role and the opportunity to help GENEX staff meet the needs of members and customers,” Hinrichsen said. “This organization has built a strong reputation for offering genetic excellence and innovative services. It’s a privilege to help continue that tradition.”

Hinrichsen is a graduate of Kansas State University with a degree in animal science and business. Previously he held sales positions with animal health and nutrition companies. In addition, Hinrichsen is a member of the American Angus Association, American Simmental Association, National Cattlemen’s Beef Association and Kansas Livestock Association.

For more information on GENEX beef products and services, visit http://genex.crinet.com or contact customer service at 888.333.1783.

GENEX is the trusted provider of world-class animal genetics, progressive reproductive solutions, value-added products and innovative services. As a cooperative business, GENEX serves members and customers - dairy and beef cattle producers - across the United States. GENEX is part of Cooperative Resources International. For more information, please visit http://genex.crinet.com.